Ideas that Should Die: Outdated, Outmoded & Misunderstood Behavior Science

ClickerExpo 2017 - Susan G. Friedman, Ph. D. - Clip -

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The inertia that results from so-called conventional wisdom about how behavior works is a big obstacle to the widespread adoption of positive reinforcement-based training. Discussions quickly devolve into rancorous debates based on little more than personal belief and political affiliations. One example is the intrinsic vs. extrinsic reinforcement debate. As a result of many myths and misunderstandings, learners fail to benefit from the wellspring of information that is the result of decades of application of the technology of behavior change known as applied behavior analysis (ABA). At the center of this problem is the deeply rooted belief that behavior exists inside individuals, independent of the conditions in which they behave. In this Session, common myths and misunderstandings will be discussed so that participants are better able to address them.

Total run time: 47 minutes

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