Get (Buy-) In or Get Out! Convince Clients to Adopt Your Training Plan

Getting clients to buy in to your training plan can make the difference between success and failure. Client buy-in can also be good for your business bottom line—repeat business and referrals depend on it. While we all agree buy-in is a good thing, it's hard to know exactly how to get from “I don't know if this is going to work” to “It worked! You're amazing!” Learn:

  • Why buy-in is important
  • What buy-in looks like
  • The steps necessary to achieve buy-in
  • How to troubleshoot roadblocks to buy-in
  • Which words and phrases will help you build buy-in

Please note: This Session was recorded in 2017; content presented in 2018 may vary slightly. 

Laurie Luck

Laurie Luck has been involved in the dog world for more than 20 years. Her formal education includes a M.A. in psychology, but she credits dogs for teaching her the most important concepts of behavior and training.

An entrepreneur (Smart Dog University) and social media enthusiast, Laurie delights in sharing her knowledge and experience with dog owners across the country. She is committed to helping improve the lives of dogs through education of the humans at the end of the leash. Laurie's YouTube channel offers free dog-training videos, and her blog details training experiences and ideas that every dog owner will find helpful.

A member of the ClickerExpo faculty, Laurie is also a faculty member of Karen Pryor Academy. She teaches the Dog Trainer Professional program at various locations in the United States. Laurie has spoken at regional and national conferences about both dog behavior and social media.

Laurie has been a volunteer puppy-raiser for a service-dog organization since 2001. She has had a hand in raising and training more than 16 service dogs, and enjoys being involved in the education of dogs that go on to do so much good for their human partners. Laurie and her Labrador retriever, Tango, are a certified R.E.A.D. therapy-dog team and enjoy working in the classroom with elementary school students to improve the students’ reading skills.