It's All in the Packaging

Note: This video is excluded from the Back to School sale.

Any good marketer will tell you that the box is as critical to a sale as what comes in it. You’re an R+ clicker trainer dedicated to using your skill and expertise to help dogs. But is your packaging helping you make the sale? In this fun Session, Veronica of dog*tec shows you ways to package, price, and market services that better serve your clients and their dogs.

Veronica Boutelle

Veronica is the founder of dog*tec. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and the co-author of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals. She also writes the business column for the Association of Professional Dog Trainers’ Chronicle of the Dog. Veronica is a sought-after speaker at conferences and dog-training schools across the country and internationally. She is the former Director of Behavior & Training at the San Francisco SPCA.